Many companies manage their translations and written texts
without paying much attention to detail. Indeed, it is often the secretary or another employee
who takes care of translations, and although they have studied
languages, translation is not their main concern.
Sadly, this low-cost choice turns into a decision gone wrong
that can damage the company. Indeed, a bad translation or text can
heavily influence the company's image. Sales brochures, manuals and
daily communication in correct language
give a reliable impression to your customers and at the same time, avoid misunderstandings.
Would you ask your intern to fill and deliver your company tax
return? Of course not. You need a professional, an accountant,
someone who uses his or her experience to provide professional services
that will save you time and money.
Similarly, a professional translator - whether it is a freelancer
or an agency - makes sure that you dispose of the professional means of
communication that reflect your company's professionalism and will be a
big asset for your sales.
Imagine a potential customer visiting your company's website and
finding serious mistakes. Say goodbye to those potential customers.
Or, image a client getting hold of a badly translated manual of your product...
If you take so little
care of your communication, your products are probably not very
That is how a potential customer thinks.
Would you trust someone
with a web site with incorrectly spelled words?
Excellent communication is also of crucial importance for small and
medium-sized enterprises. It is an important means to distinguish
yourself from your competitors. Not
only your product but also the way you sell your product counts.
Customers need to be convinced of the fact that your company can
deliver exactly what they need. That cannot be done with hastily
translated or written texts by a company employee. By extension, this is
also valid for all communication in your company.
What message do you want to give
to your customers?
Back to the article overview.
Are you sure that your texts or translations are good enough
to make a great impression on your customers?
I will gladly help you give your
texts the quality they deserve.