What are the real consequences of having your business texts translated by AI or a translation agency using machine translation? Here’s the breakdown:
👉 You don’t own the translations: anyone can copy them without consequences.
👉 You lose brand identity, as your unique tone of voice gets lost in translation.
👉 You spend considerable time thoroughly reviewing AI translations, completely negating any perceived cost savings.
👉 Improvements aren’t saved. For similar future texts, you’ll have to repeat all your corrections.
👉 If you run an updated version of your text through AI again, translations of identical sections can end up completely different.
👉 The translation isn’t adapted to the culture of your target audience, which can lead to awkward or even offensive situations.
👉 Terminology in your texts lacks consistency, resulting in confusing communication.
👉 Confidential information (e.g., details in press releases under embargo) could end up in the wrong hands.
👉 Translation errors in your legal, technical, or medical texts can have serious consequences.
👉 AI can disrupt or misinterpret the formatting of your documents, leading to extra correction work.
👉 If there are errors or inconsistencies in the source text, AI amplifies them. Unlike a human translator, AI doesn’t ask questions—so all mistakes remain.
👉 The logical structure and coherence between paragraphs are completely lost in longer texts, creating an unpleasant reading experience.
Are you really willing to risk an unprofessional image… and all the consequences that come with it?